Katherine Alas's profile

Sharpie Audio Ad COMD3662

Study breaks with Sharpie
The goal of this campaign is to make studying a more creative and fun experience for students through art with Sharpie. This idea is to appeal to students who like to draw or express their thoughts in a more visual approach than just writing. This 
The first step was to write a script for the project:

Ticking clock sound...
When the textbooks feel overwhelming, it's time for a study break…Take a break ..Instead of just staring at the books, grab your Sharpie markers and add a splash of color to your study sessions. Mind maps, doodles, visual notes – with Sharpie, your study breaks become a canvas for your imagination. Transform your notes, unleash your creativity, and make studying a visual journey!

Rewritten script:

Ticking clock sound...
When the textbooks feel overwhelming, Take a break ..Instead of just staring at the books, grab your Sharpie markers and add a splash of color to your study sessions. Mind maps, doodles, visual notes – with Sharpie, your study breaks become a canvas for your imagination. Transform your notes, and unleash your creativity .
Grab Sharpie markers at your local Target or visit Sharpie.com and make studying a visual journey!
The recording process:
I recorded my audio by using my tablet and a microphone that connects to the tablet. In order to get the best audio I recorded in my room when I'm alone and its quiet during the day. I set up the tablet in a table and the mic is able to attach to my shirt so I attach it to my shirt and sat down to make sure the sound would be stable. I did a test audio to make sure that the mic  was placement worked well for recording. I practice saying the script a couple of times  and when I felt I was ready I started to record. I recorded multiple versions because I wanted to get enough to decide on a couple that I could use to start editing. 
Since I am  not someone who is use to doing any type of voice over or recording it took me several tries. I struggled with pronunciation not because the words are difficult but because I struggle with pronunciations in general since English is my second language.
My editing of the audio:
I started my editing by using audacity and placing my audio files there. On my original audio I had pauses and I would take a a deep breath in some occasion. This was something that happened in all my recording so I decided that I should cut those pauses to make the audio sound more smoothly. I decided to add some sound effects at the beginning of the audio to set the mood of a student feeling bored by having the sound of a clock because when you are bored you can feel the time passing by so slowly. I also looked for a music to  use to add more excitement in the add after I start to describe the product. 
The most challenging part about my audio editing is the fact that the part at the end of my audio I  don't understand why the audio sounds different  than the rest. It was for the same audio which I find weird because the sound seems to be a bit louder. I tried to lower the audio of that part but I'm not sure if it blends well.
Sharpie Audio Ad COMD3662
Published:

Sharpie Audio Ad COMD3662

Published:

Creative Fields